Does Your Family Have a Safe Word?

A simple secret phrase can protect your loved ones from scams, impersonation, and emergency situations. It takes 5 minutes to set up and could save everything.

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Why Every Family Needs a Safe Word

In an age of AI voice cloning and sophisticated scams, a family safe word is your first line of defense.

Stop Impersonation Scams

Scammers can now clone voices with just a few seconds of audio. When someone calls claiming to be family in trouble, a safe word instantly reveals the truth.

Protect Children & Teens

Give your kids a way to verify that someone picking them up or contacting them online is actually authorized by you. No safe word? No trust.

Signal for Help Discreetly

In uncomfortable or dangerous situations, a safe word lets family members ask for help without alerting others. A lifeline when you need it most.

$2.7B

Lost to imposter scams in 2023 alone

1 in 4

Families targeted by "grandparent scams"

3 sec

Of audio needed to clone a voice with AI

How It Works

1

Choose Your Safe Word

Pick something memorable but not guessable. Avoid birthdays, pet names, or anything on social media. A random phrase like "purple bicycle thunder" works great.

2

Share It In Person

Tell family members face-to-face. Never share it over text, email, or phone. The whole point is that it can't be intercepted.

3

Use It When Needed

Suspicious call from "your kid" asking for money? Ask for the safe word. No correct answer = hang up. It's that simple.

When You'll Be Glad You Have One

Real situations where a family safe word makes the difference.

The "Grandparent Scam"

"Grandma, I'm in jail and need bail money. Please don't tell mom and dad."

With a safe word: "What's our family word?" ... silence or wrong answer = scam stopped.

Stranger Pickup

Someone your child doesn't recognize shows up at school saying you sent them.

Your child knows: No safe word from the adult = do not go with them.

AI Voice Clone

A call that sounds exactly like your spouse says they need you to wire money immediately.

Safe word verification cuts through any level of voice cloning technology.

Discreet Distress Signal

Your teen is at a party that's gotten out of hand and needs a "rescue" without looking uncool.

They text the safe word, you call with a fake emergency to get them out.

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